KOLink

Proposal｜KOLink to Apate｜October 2026提案｜KOLink 致 Apate｜2026 年 10 月

Apate Anti-Scam Pilot for Chinese-Speaking AudiencesApate 面向华人的反诈试点

We propose a Chinese-language anti-scam pilot on Xiaohongshu and Douyin for Chinese speakers in Australia, using the resulting case study to reach mainland China, Southeast Asia, Hong Kong, UK and US audiences and drive acquisition. The pilot would focus on overseas hotel and flight scams targeting Chinese tourists, beyond Chinese police’s reach.我们建议通过面向澳洲华人的小红书和抖音中文反诈试点形成案例，以此辐射大陆、东南亚、香港和英美受众，驱动获客。试点从中国公安够不着的中国游客境外酒店、机票诈骗切入。

October 17–21: Xiaohongshu posts mentioning you generated approximately 10 million impressions; comments show strong interest from mainland Chinese users. Daily interactions fell approximately 90% from October 18’s peak.10 月 17 至 21 日约 1,000 万次曝光，评论显示大陆用户兴趣浓厚；日互动较 18 日高峰回落约 90%。

01Attention现状

After TechCrunch’s 14 October report, Xiaohongshu users independently reposted your story from X, generating ~10m impressions from 17 to 21 October.TechCrunch 于 10 月 14 日报道后，小红书网友自发从 X 搬来您的故事，在 10 月 17 日至 21 日带来约 1,000 万次曝光。

~9.95m约 995 万

Impressions from posts mentioning you (17 to 21 October; Pugongying, Xiaohongshu’s official data platform)10 月 17 日至 21 日提到您的笔记曝光量（小红书官方数据平台蒲公英）

~393,000约 39 万

Interactions with those posts over the same period同期这些笔记获得的互动次数

16,21016,210

Likes for the top post, from a 555-follower entertainment account in mainland China最热帖子的赞数，发布者是中国大陆一个仅有 555 个粉丝的娱乐号

The top post features an X screenshot sharing TechCrunch’s report; it has 665 comments.
The top post features an X screenshot sharing TechCrunch’s report; it has 665 comments.最热帖有 665 条评论，配图是 X 上转发 TechCrunch 报道的截图。
Search results for “Apate” on Xiaohongshu fill the screen with creators’ posts.
Search results for “Apate” on Xiaohongshu fill the screen with creators’ posts.小红书搜索「Apate」后，满屏都是博主的帖子。

02Gap缺口

Interest is concentrated in mainland China and already fading; your newly launched official account is well placed to capture it.这波热度主要在中国大陆，已开始回落；您的官方号刚入驻，正好接住这波关注。

Most comments came from mainland China.多数评论来自中国大陆。

Mainland China中国大陆 Australia澳洲 Elsewhere其他地区

Xiaohongshu’s IP locations indicate roughly 85% of comments on the most popular posts came from mainland China and 2% from Australia.据小红书 IP 属地，最热帖评论约 85% 来自中国大陆，约 2% 来自澳洲。

Interest is fading.热度正在回落。

Daily interactions with Xiaohongshu posts mentioning Apate were approximately 42,000, 209,000, 84,000, 37,000 and 22,000 on 17, 18, 19, 20 and 21 October, respectively.10 月 17 日至 21 日，小红书上提到 Apate 的笔记每天获得的互动依次约为 4.2 万、20.9 万、8.4 万、3.7 万和 2.2 万次。

Pugongying shows daily interactions fell ~90% between 18 October (~209,000) and 21 October (~22,000).蒲公英显示，日互动从 10 月 18 日约 20.9 万次降至 21 日约 2.2 万次，约减 90%。

Your official account has just launched官方号刚入驻

20 Oct10 月 20 日

Joined Xiaohongshu入驻小红书

You joined Xiaohongshu on 20 October and are well placed to capture this interest.您于 10 月 20 日入驻小红书，正好接住这波关注。

03Audience受众

Comments tell us what content should cover, with praise for you and concern about ordinary people talking to scammers.评论区已经告诉我们内容该讲什么：大家为您叫好，也担心普通人跟骗子说话的风险。

“This should be promoted, not intrusive redirect ads.” 3,312 likes in our 23 October screenshot show people welcome this content.
“This should be promoted, not intrusive redirect ads.” 3,312 likes in our 23 October screenshot show people welcome this content.「这才是应该被推广的东西，而不是无孔不入的跳转广告」在 10 月 23 日截图中获赞 3,312，说明这类内容受欢迎。
“Avoid talking to scammers; they could clone your recorded voice to defraud your family by phone.” 3,330 likes warrant explaining why your AI is safer than answering scammers yourself.
“Avoid talking to scammers; they could clone your recorded voice to defraud your family by phone.” 3,330 likes warrant explaining why your AI is safer than answering scammers yourself.「还是不要和骗子有对话吧……对方如果把你声纹克隆了然后打电话给你家人进行诈骗」获赞 3,330 个；我们应讲清为何亲自周旋不如交给您的 AI 安全。

04Market市场

Chinese-speaking customers across Australia and Asia are prime scam targets whom banks and telcos must protect.在澳洲和亚洲，华人客户是诈骗的重点目标，也是银行和电信必须保护的人群。

Five Chinese-speaking markets五个华人市场

Scamwatch warns that Mandarin-speaking scammers pose as Chinese authorities or couriers, forcing some students into staged kidnappings to extort families.Scamwatch 警示，骗子用普通话冒充中国警方、官员或快递公司，有的逼留学生假装被绑架以勒索家人。

We believe four major Australian banks (~72% of deposits) and three telcos (~87% of mobile users) reach most Chinese-speaking Australians.我们判断，澳洲四大银行约占 72% 存款、三大运营商约占 87% 手机用户，少数机构即可覆盖多数华人客户。

Outbound travel: beyond China’s policing reach, worth sustained focus出境游：中国公安难及，值得深耕

148m1.48 亿人次Outbound tourist trips by mainland Chinese residents in 2025, up 20.8% year on year.2025 年内地居民出境旅游人次，同比增长 20.8%。

~1.04m约 104 万人次Chinese visitor arrivals in Australia in 2025: 1,040,140, up 17% year on year. China was Australia’s second-largest inbound tourism source market.2025 年中国赴澳游客 1,040,140 人次，同比增长 17%，中国是澳洲第二大入境客源市场。

Recent consular warnings about scams abroad使领馆近期提醒的境外骗局

  • Chinese missions in France, April 2026驻法国使领馆 2026 年 4 月

    Scammers spoof airline numbers, claim flight or ticket problems, demand penalty payments, threaten blacklisting or transfer callers to fake police who pressure them to transfer money.伪造航司来电，谎称航班或机票异常，索要违约金、威胁列入黑名单，或转假公安逼转账。

  • Chinese embassy in Maldives, September 2026驻马尔代夫使馆 2026 年 9 月

    Several Chinese tourists booked hotels through intermediaries in China, only to be told on arrival that their bookings had been cancelled.多名中国游客经中国第三方中介订酒店，到店才被告知订单已取消。

  • Chinese embassy in the US, October 2026驻美国使馆 2026 年 10 月

    Callers posing as consular staff claim passport problems, then transfer victims to fake Chinese police demanding deposits. Some victims pay because the numbers match official consular numbers.冒充使领馆来电称护照有问题，转假公安索要担保金；有人因号码与官方一致而转账。

  • Chinese missions in Spain, September 2026驻西班牙使领馆 2026 年 9 月

    Scammers use AI-generated voices to impersonate embassy and consulate staff, spoofing embassy and consulate phone numbers.骗子用 AI 语音冒充使领馆工作人员，并伪造使领馆号码来电。

  • Chinese consulate-general in Adelaide, July 2026驻阿德莱德总领馆 2026 年 7 月

    Requests for help with telecommunications fraud from Chinese nationals in the consular district have risen markedly. Scammers impersonate Australian immigration, health and telecommunications authorities, and Chinese police, prosecutors and courts.领区中国公民电诈求助明显增多，骗子冒充澳洲移民、卫生、电信部门及中国公检法机关。

We believe these overseas scams mainly use phone calls that interception and intervention in China struggle to cover, often leaving those affected to report them afterwards.我们判断，这些境外骗局多靠电话，中国的拦截、劝阻难以覆盖，当事人往往只能事后报案。

05Recommendation建议

We first build on this momentum, then develop a case study in three phases through four strategies: platforms, accounts, content and creators.先接住这波热度，再从平台、账号、内容、博主四条策略入手，分三个阶段做成案例。

  1. 1

    Capture the momentum接住热度

    November 20262026 年 11 月

    We run your official Xiaohongshu account, refine its Chinese profile and pinned posts, reply in Chinese, help you launch a team account, and invite Sydney Chinese creators to your office to watch AI handle scam calls live and post individually.我们运营官方号，完善中文主页、置顶帖并中文回评，协助您开团队普通号；邀悉尼华人博主到您办公室看 AI 现场接诈骗电话后各自发帖。

  2. 2

    Develop deeper content把内容做深

    December 2026 to February 20272026 年 12 月至 2027 年 2 月

    We develop an ongoing scam prevention series and content around outbound travel scenarios, and begin collaborating with Douyin creators.我们制作常规反诈系列和出境游场景内容，并开始与抖音博主合作。

  3. 3

    Build co-branded case studies联名做出案例

    From March 20272027 年 3 月起

    We believe your banking and telco clients could fund a pilot from customer protection budgets, co-branded with newly invited hotels, airlines and travel platforms. Following compliance approval, the resulting case study could support replication in Singapore, Malaysia and Hong Kong.我们判断，您的银行、电信客户可从客户保护预算出资，与新邀的酒店、航司及旅行平台联名试点。经合规审定形成案例，再复制到新加坡、马来西亚和香港。

Four things we can do我们可以做的四件事

  1. 01Platform strategy平台策略

    Xiaohongshu builds trust; Douyin expands reach.小红书建立信任，抖音扩大覆盖。

    • Xiaohongshu users search and save posts, supporting detailed explanations and word of mouth. It recorded around 9.95 million impressions from 17 to 21 October.小红书用户爱搜索、收藏，适合详解、积累口碑；10 月 17 至 21 日约 995 万次曝光在此产生。
    • Douyin’s broad video distribution can bring clips of your AI engaging scammers to more mainland Chinese users, especially those planning overseas trips.抖音短视频分发广，让您的 AI 与骗子周旋的片段辐射更多大陆用户，尤其是准备出境游的人。
    • Create once, publish on both: illustrated posts and detailed explainers on Xiaohongshu, short videos on Douyin.内容做一次，两边发：小红书发图文和长讲解，抖音发短视频。

  2. 02Account strategy账号策略

    Two Xiaohongshu accounts, two Douyin accounts, one shared mascot.小红书、抖音各两个号，统一卡通形象。

    We use the same cartoon character as every account’s avatar and on-screen lead. Your English name, Apate, can be hard to remember; the character helps Chinese-speaking users remember and recognise you.所有账号用同一卡通形象作头像和出镜主角。英文名 Apate 较难记，卡通形象方便中文用户记住并认出您。

    Xiaohongshu小红书

    Regular team account团队普通账号

    Apate’s team interacts through this regular account, revealing aspects of its work and inviting creators who cover AI to engage with Apate. All content also requires Apate’s prior approval.公司成员在这个普通账号上互动，揭秘部分工作，并邀请讲解 AI 的博主与公司互动。内容同样须经 Apate 事先审定。

    It attracts organic traffic and directs it to your Blue V official account.它带来自然流量，再将流量导向您的蓝 V 官方号。

    Blue V official account蓝 V 官方号

    Blue V is Xiaohongshu’s official verification for businesses and organisations, displaying a blue V beside the account name to confirm the account holder’s verified identity.蓝 V 是小红书面向企业和机构账号的官方认证，账号名旁会显示蓝色的 V 标志，表示账号主体已经平台核实。

    It lends you credibility, although we believe Blue V accounts rely mainly on paid promotion for traffic.它为您提供信任背书，但我们判断，蓝 V 账号的流量主要依靠付费推广获得。

    Douyin抖音

    Brand account品牌号

    Publish official content to build trust in you.发正式内容，为您做信任背书。

    Mascot account卡通形象号

    Feature the mascot in content focused on specific scenarios, such as overseas travel.以卡通形象为主角，专讲出境游等细分场景。

    We understand Douyin business accounts require a mainland Chinese business licence and entity; overseas entities cannot apply directly. The Cyberspace Administration of China specifies two accounts per company, so we propose two. We’ll collaborate with Douyin creators before launch.据我们了解，抖音企业号要有大陆营业执照，境外主体不能直接申请；由大陆主体按网信办「一企两号」开两个号，开号前先与抖音博主合作。

  3. 03Content strategy内容策略

    General scam awareness with deeper coverage of specific scenarios.常规反诈打底，细分场景做深。

    General awareness常规

    Clips of your AI engaging scammers, explanations of common scams, and answers to two audience questions: how you earn revenue serving banks and telcos, and whether talking to scammers risks voice cloning.您的 AI 与骗子周旋片段、常见骗局拆解，以及您如何服务银行、电信客户赚钱，与骗子通话是否会被克隆声音。

    Specific scenarios细分场景

    Two criteria: phone scams involving airline helpline impersonation, consular impersonation and AI voices, flagged by consulates, fit your product. We see airline impersonation and intermediary hotel booking issues motivating airlines, hotels and travel platforms to co-brand; Australian banks and telcos need to protect Chinese tourists and students.两点：领馆提醒的假航司客服、假使领馆及 AI 语音来电契合您的产品；我们判断，客服冒用、酒店中介订单问题促航司、酒店、旅行平台联名，澳洲银行、电信需保护中国游客及留学生。

    Outbound travel first, then international students, covering embassy impersonation and fake kidnappings.先做出境游，再做留学生（冒充使馆、假绑架）。

    Public scam awareness content only, without client data, bot identification cues or response scripts. All content is subject to your prior approval.仅做公开反诈科普，不含客户数据，不公开机器人识别特征及应对话术，全部先经您审定。

  4. 04Creator strategy博主策略

    Sydney Chinese creators for Xiaohongshu; travel creators for Douyin.小红书选悉尼华人博主，抖音选旅行博主。

    Xiaohongshu小红书

    Sydney Chinese creators visit your office, watch your AI take live scam calls, then each post with a Sydney location tag and local hashtags.悉尼华人博主到您办公室看 AI 现场接诈骗电话后各自发帖，带悉尼定位和本地话题。

    Douyin抖音

    Douyin travel creators cover scam prevention for outbound travel, producing content on the platform before your Douyin account launches.抖音旅行博主讲出境游防骗；您的抖音号开通前，抖音内容先由博主来做。

    Creators sign confidentiality agreements before visiting; you decide what can be filmed.博主到访前签保密协议，拍摄范围由您定。

06Services服务

We manage accounts, content, creators and data; you make the approval decisions.账号、内容、博主和数据都由我们负责，您只需在审稿时做决定。

  1. 01

    Strategy and diagnosis策略与诊断

    We set direction and assess your Xiaohongshu and Douyin visibility quarterly.我们定内容方向，每季扫描小红书和抖音声量。

  2. 02

    Account management官方号运营

    We post regularly and answer comments and direct messages in Chinese.我们定期发帖，并用中文回复评论和私信。

  3. 03

    Content production内容制作

    You preapprove all our illustrated posts and short videos, including your AI’s scam-baiting clips in Mandarin where supported.我们制作图文、短视频，含您的 AI 与骗子周旋片段；AI 支持时用普通话，全部先请您审定。

  4. 04

    Creator partnerships博主合作

    We organise visits with Xiaohongshu and Douyin creators, secure your approvals and check publication.我们策划小红书和抖音博主到访，送您审稿并逐帖核对。

  5. 05

    Community partnerships社区与联名

    We publish monthly scam-prevention content and co-brand campaigns with banks and telcos.我们每月出防骗系列，并与银行、电信做华人反诈联名项目。

  6. 06

    Data reporting数据报告

    We report reach, interactions and scam examples monthly.月报涵盖触达、互动及诈骗实例。

  7. 07

    Regional replication区域复制

    We localise content across Singapore, Malaysia and Hong Kong.我们在新加坡、马来西亚、香港做内容本地化。

We propose 90-day metrics and deliverables.我们建议前 90 天跟踪指标、交付方案。

  • Official account follower count官方号粉丝数
  • Official account post impressions and interactions官方号笔记的曝光和互动
  • Creator post views and interactions博主帖子的阅读和互动
  • Douyin video views and interactions抖音视频的播放和互动

Within 90 days, we deliver a co-branded pilot proposal for your existing bank or telco clients.90 天内，我们交付可向您现有的银行或电信客户展示的联名试点方案。

07KOLink我们

We are an Australian AI marketing platform specialising in promotion on Xiaohongshu and other platforms.KOLink 是澳洲的 AI marketing 平台，深耕小红书等平台的推广。

Chinese-speaking creators悉尼华人博主

Our Chinese-speaking creators in Sydney cover areas such as lifestyle, study and finance; we know their followers’ locations.我们合作的悉尼华人博主涵盖生活、留学、理财等类目，我们能查看每位博主的粉丝地域。

Our platform自有平台

Our platform coordinates recruitment, scheduling, approvals, publication checks and data.招募、排期、审稿、发布核对及数据由自有平台管理。

Data sources数据来源

This page draws on Pugongying, Xiaohongshu’s official data platform, and our scans of posts and comments.本页数据来自小红书官方数据平台蒲公英，以及我们对帖子和评论的扫描。

We're also in Sydney, so let's arrange a call or meet in person; if it's a good fit, we can begin step one within two weeks.我们也在悉尼，可以电话交流或当面 meeting；如果方向合适，两周内就可以开始第一步。

We will quote fees and commercial terms separately.费用和商务条款由我们另行报价。